Construction of a brand
An ideal example of our experience in this area is with the WCA’s McMurry Training Center. As the center was starting up, and growing in the first couple of years, they were considering a name change and creating an identity for growth and expansion into the region. We encouraged them to keep the name and created a branding initiative that was tailored to the 18-25 demographic. Research steered a marketing plan that was kicked off November of 2006. The project was completed end-to-end which included logo design, marketing collateral, tradeshow materials, stationery, web site, photography and an interactive screening disk for recruitment.
